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2nd Trimester of 1998 |
In this second Newsletter of 1998,
issued by our company, we have to inform our costumers and
friends of some novelties. The first quarter of the year is the
right moment to make a balance of the previous year and to peruse
the new sales structures, as well as to develop the best
logistics to please the clients, We believe that the new items
that have been added to our sales manual -some of them were
presented at ALIMENTARIA 98 - have to have a geat success among
our customers and this is why are newly introduced in this
newsletter. We hope to be right by having chosen these new
products and that they will fit in the range of articles that our
customers are looking for.
Sincerely yours,
Joan Lacorte, Manager Market Access Europa S.L.
Jordi Vidal is leaving the company...
| Jordi Vidal, who has been till today a great collaborator of our company, leaves MARKET ACCESS EUROPA S.L. to be appointed General Manager of CASTELL BEL-ART S.L., a big bodega, located in Gandesa in the Terra Alta, where he will be making the grat wines of our prestigious brand ROVIRA. |  |
CASTELL BEL-ART S.L., a subsidiary of MARKET ACCESS EUROPA S.L., is going to work very close with us, for wich the departure od Jordi Vidal is not going to be so painful as he will be hardly working in the wines that we are distributing. |
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In spite of the fact that Spain inflation does
not reach a yearly 2% -at least, this is what the official
statistics say-, the price of the wines in some areas has
dramatically increased. During the harvest and in some precise
Spanish wine areas -like Ribera del Duero, Rioja, Rueda, etc-
grapes have reached and incredible price and this, no doubt, will
affect the prices of the wines and not only the popular ones or
the wines to drunk-the-same-year, but also those
"crianza" or "reserva" that we shall see on
our table in 1999 or in year 2000. When from the, onwards, we
will desire to drink some "reserva" wine, harvested in
1997, we shall have to pay a much higher price and we do not
quite know whether the price will correspond to the expected
quality.
In Catalonia, that the prices has not suffered such an increase
and although the grapes reached a higher price that in 1996, we
do not consider that such increase will affect the final price of
the wines. Even if the wine is not an item that has a determinant
influence in the calculation of the IPC (Consum Price Index), we
can assure that the quotations of the bottled wine, save some
Denominations of Origin that have been hereabove mentioned, will
not make the said IPC to increase in 1998. Thus, the prices will
have maintained, for the time being, at their actual level.
International contests where our wines participate
MARKET ACCESS EUROPA S.L., goes on presenting
its wines to major and serious contests, wich will not only be
the national or european ones but also the tests made in America
where it loks like there are doing these kinde of envenys on a
very professional and serious manner.
At the "Sélections Mondiales" de Montreal which are
organized by "Societé d'Alcools du Québec", which is
the wine monopoly in the province of Québec in Canada, we have
produce our sparkling wine "BRUT DE BELART", wich was
going to be tested together with 700 sparkling wines from all
over the world. We were awarded one Bronze Medal, and we obtained
80,2 points from 100 possible points, in concurrence with some of
the most prestigious French champagnes.
The Northamerican prestigious magazine WINE ESPECTATOR, analyzes,
tastes and gives rates apart from wise comments on wines and
therefore commered that the said sparkling wine deserved 84
points from 100. Their comment were as follows:
"Fresh applem light, toast and vanilla flavors mingle in this harmonious sparkler. The mousse is well integrated and quite delicate, and the finish is clean with a light herbal note."
Furthermore, three other wines were presented at 1998 WORL WINE CHAMPIONSHIPS CHICAGO, they were:
| Raquel Rosé 1995 Muscatel Sacramental Wine |
The three obtained Bronze Medal with 82, 83 and 82 points
respectively, from 100 possible points, according to the magazine
WINE ENTHUSIAST. The three wines were presented by our company by
our company in the United States, Pedro Rovira (USA) Inc.
From our beloved brother company in the States, we can only
explain that it continues with its ascendent performance and that
our wines are being sold now, with great success in the Satets of
Wyoming and Colorado. In one of these Sattes the success is
greater as they enjoy of a Monopoly system and it is rather
difficult when a foreign company tries to introduce new wines in
general listings. Five wines have been accepted:
Raquel Rosé 1996, Catalonia Reserve 1988, Altamar 1995,
Muscatel and Sangria Mediterráneo.
ALIMENTARIA 98 was a great fair in Barcelona and the shopwindow where our traditionalwines and liquors were exhibited, together with the new CALISAY items. These are:
| CALISAY PEACH CALISAY GREEN APLLE CALISAY PEPPERMINT CALISAY CREME CATALANE |
These items are four aces of a winning pack of cards that we are presenting to our customers and friends with the certainess that they will have a place in their range of first quality products.
The brand MEDITERRÁNEO gets bigger
ALIMENTARIA 98 was the fair where we exhibited most of the new products of MARKET ACCESS EUROPA S.L., that we wanted to launch this year.We wanted to show that the brand MEDITERRÁNEO has to have an exceptional good place in the first restaurants and hotels. The first item using and honoring the brand MEDITERRÁNEO is:
| Cava Vinegar Cabernet Sauvignon Vinegar Sherry Vinegar Modena Vinegar Honey Vinegar Cider Vinegar Rice Vinegar Rasperry Vinegar Lemon dressing |
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All of them are presented in a pesonalized bottle of 250 cc.
These rae item that we wish to sell in the domestic and in the
foreign markets.
Our MEDITERRÁNEO items, in all of their varieties and models,
show the highest point of our presentations in ALIMENTARIA
98, together with the new two directly imported products:The
Netherlands Gin TOORANK and the WHISKIES MILLARS and CONNEMARA
from Cooley Distilleries in Ireland.
As a matter of fact, we had to talk about the
news of our vineyard, as we are in full in the the blossom season
and the vintage is still far away.
Our vineyard in Catalonia, either in the Penedès areas as in
Tarragona, Terra alta, Conca de Barberà and Priorta are full in
blossom and the vines are adquiring beautiful green leaves,
growing nice and healthy.
Rains have not been generous but it come at the rigth moment so
that a water reserve has beeb created under the coats of the
soil. This has provoked this generous floration in almost all the
vitivinicole reginons wich brings us to believe that -if wather
permits- the crop has to be excelent. It does not seem that we
have to expect any of the typical deseases of the wines, althoug
it is also obvious that we cannot talk about results yet, as the
months to come before the harvest are the most important as far
as weather is concerned. First of all, the Summer has not to be
too rigorous in order to let the grapes to come to madturity
without being burnt. Furthermore this magnificent sun of the
month of July has not to be accompained with too much moisture or
rain otherwise we might face some "pourriture" (roten
grapes), wich is never desirable.
Thunderstorms in the month of August have sometimes come to early
and have damaged many times along the history, wath were
considered as "historical" crops. Thus, we have to be
very prudent and say that if the weather is as good as it has
been up to now we could eventually have another good harvest with
grapes comming to the right point of maturity and sugar
contents.We do hope taht everything will go right and no doubt
that in our next bulletin we shall be able to pass on to our
customers and friends much more accurate informations on the
vintage 98.
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